Gerhard Gschwandtner

Gerhard Gschwandtner is Founder and CEO of Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981. Growing up in Salzburg, Austria, he always wanted to explore the world. He got a job with a French construction equipment company, where he eventually became the liaison between Salzburg and Paris. He helped with the sales team, and 2 years later, was transferred to the international headquarters in Paris, where he was in charge of sales training, overseeing 1600 international sales members.

Gerhard Gschwandtner is Founder and CEO of Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981. 

Growing up in Salzburg, Austria, he always wanted to explore the world. He got a job with a French construction equipment company, where he eventually became the liaison between Salzburg and Paris. He helped with the sales team, and 2 years later, was transferred to the international headquarters in Paris, where he was in charge of sales training, overseeing 1600 international sales members.

He created interactive sales training videos. Sales went up by 38%, so he was invited to the company's American subsidiary. There he was in charge of sales training and marketing. He then started what became the #1 successful sales publication in the nation.

He also ran the Sales 2.0 Conference. When all conferences were shut down due to COVID, he was able to turn the situation around to his advantage, when his Virtual Sales 3.0 Conference took attendance from 300 to up to 1200 people from 44 countries.


What are Gerhard's top sales tips?

  • Automate your prospecting efforts.
  • Approach pitching like a research paper.
  • Understand your prospect before you speak to them.
  • Use your heart and your mind.
  • Use connections that you have in common to get a meeting.
  • Ask yourself, “What are my limits in terms of thinking? Where is my ceiling?”

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